Orbit & Co
A full identity rebuild and marketing site for an orbital-data startup preparing to go public with its first commercial satellite constellation.
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The case study
How we got there.
A category with no visual language.
Orbit & Co had raised a serious Series B but looked like a slide deck — generic blues, a stock rocket icon, and a name nobody could place. Investors and enterprise buyers needed a brand that read as inevitable, not aspirational.
Design the confidence first.
We built the identity around a single oversized wordmark, a restrained ink-and-orange palette, and a documentation-grade type system — treating the brand less like a logo and more like an operating manual for a company that plans to be around in fifty years. The website followed the same rule: one idea per screen, said loudly.
Funded, fast, and finally legible.
The new site shipped alongside the Series C announcement. Inbound enterprise demos rose 3.4x in the following quarter, and — for the first time — press coverage used the brand's own language instead of paraphrasing a press release.
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