Meridian Labs
A marketing site rebuild for a workflow-automation platform whose product had outgrown its own homepage.
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The case study
How we got there.
A product that had lapped its own website.
Meridian Labs had shipped four major product releases since their last redesign, and the marketing site still described the company they were two years ago. Sales was sending prospects to a deck instead of the homepage to close the gap.
Let the product do the talking.
We rebuilt the site around real product screens instead of illustration, wrote every headline from actual customer quotes, and cut the page count in half so each page had one job. Fast load times mattered as much as the visuals here.
A homepage the sales team actually sends.
Demo requests from the site rose 60% in the first two months, and the sales team retired the old deck entirely, they now just link to the pricing page.
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